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A nondescript stretch of State Road in Northeast Philadelphia was broadcast to millions of viewers around the globe in the Super Bowl LV commercial starring Four Seasons Total Landscaping.
The ad for Fiverr, an online marketplace that connects freelancers to businesses with available gigs, is set in the now-infamous parking lot where Rudy Giuliani held a Trump campaign press conference just as the race was being called for President Joe Biden.
With the tagline “Small biz goes big,” the SB55 spot features Total Landscaping co-owner Marie Siravo herself.
The family-owned business seized on their unexpected fame and turned it into a positive opportunity, launching a line of merchandise, joking with fans on social media, and collaborating with the West Philadelphia Skills Initiative on a paid training program for city residents looking to get into the industry.
Fiverr picks up on that entrepreneurial spirit in the ad, which should be the new go-to when people are looking for a good example of the Philadelphia accent.
The spot starts with Siravo out back behind her business. “Success,” she says, “It’s often right place, right time.”
As she walks inside, she continues the lesson: “What opportunity knocks at your corrugated garage door, you roll that puppy up!” Siravo drives a vehicle through a Deep Space 9-style…